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The Duty of AI in Performance Marketing AnalyticsWith performance marketing becoming increasingly complex and data-driven, it can be difficult for online marketers to keep up. AI can help simplify and boost marketing methods to boost targeting, personalization, anticipating customer behavior, and optimizing ROI.
The Role of AI in Performance Marketing AnalyticsUsing AI marketing analytics tools like IBM watsonx, Invoca, and Tableau, marketers can use data-driven insights to optimize online conversions and make decisions that support marketing ROI.
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How to Reduce Ad Spend Waste With Better Data InsightsWhen you’re spending marketing dollars, you want to ensure that those dollars are reaching the right buyers at the most effective time. However, ad spend waste is a real and ongoing challenge for many digital marketers.